Job Title:

Marketing Manager

Classification:

Non-Exempt

Reports To:

Vice President

Goals for Marketing Department

1) Support Paradigm new work goals (near and long term) by facilitating sales efforts through market research, proposal and presentation development, database management, and developing sales/marketing collateral.
2) Solidify Paradigm as the most respected general contractor in the Houston market amongst owners, architects, subcontractors, and staff using strategies such as websites, social media, and print platforms.
3) Promote the Paradigm Mission and Core Values through customized marketing strategies focused on core markets and the “Paradigm Difference”.
4) Showcase Paradigm as a company: “Building to a Higher Standard” with a passion to “make a difference in the lives of the people we serve”.

Duties & Responsibilities

• Proposal and Presentation Preparation:
• Overall responsibility for the proposal and presentation process inclusive of

soliciting required information from teammates in a detailed and timely
manner.

• Drives strategy to support the development of an effective response.
• Prepares proposals for designated assignments, including writing content,

creating design and layout, soliciting input from operations staff, and
establishing and enforcing internal and external deadlines.

• Ensures consistent messaging and quality control on all responses, and

continuously looks for ways to improve the final product.

• Designs and/or coordinates interview materials including PowerPoint,

presentation boards, leave behinds and handouts.

• Works with interview team to ensure presentation formats are highest quality

and consistent with market leaders.

• Participates in interview preparation meetings and offers input on possible

enhancements.

• Challenges market leaders to think differently and see client

challenges/intentions through a different lens; encourages a client-focused
approach vs. a technical approach.

Marketing Strategy and Brand Management:

1. Leads in marketing planning process for primary core markets by actively
contributing to planning sessions, evaluating research and data, discussing
possible strategies with planning team, and with the development of market
plans.
2. Develops vertical market specialization including market trends, competitive
positioning, and strategic direction of the company by reading external
industry-related materials and news on current events, as well as internal
materials related to company strategy and direction.
3. Develops strategy to engage clients/influencers building strong relationships to
include programs, campaigns, and tactics that lead to the achievement of
marketing and sales objectives and increase client engagement.
4. Develops a clear understanding of the company’s differentiators and helps
translate into brand strategy.
5. Recommends and implements programs that enhance the brand, lead to client
engagement, and distinguish the company in the marketplace.
6. Communicates brand strategy within the company and monitors to ensure
consistency and alignment.

Tasks and Deliverables of Marketing:

Marketing Communication and Advertising:
1. Leads the development of project and company marketing communications,
both externally and internally.
2. Designs, edits, and writes company and project marketing materials and/or
coordinates with outside vendors.
3. Drives the selection of media mix for marketing communications and
advertising campaigns.
4. Tracks progress and evaluates impact of internal and external advertising and
communication.
5. Ensures Paradigm staff are well informed of news and announcements by
assisting with the creation and delivery of internal emails, letters, presentations,
or other appropriate methods of communication.
Public Relations/Promotions/Events:
1. Lead the planning and execution of project and company events, such as
ribbon cuttings, ground breakings, staff functions, family events (Christmas
Party, Sandcastle, and Skeet Shoot), grand openings, etc.
2. Lead coordination of signage for projects and offices ensuring visibility and
consistent branding.
3. Coordinate award nominations by identifying opportunities, writing and
submitting award nominations for projects, staff and company.
4. Direct project teams in identifying and developing materials needed for sales related
activities such as trade shows, sponsored events, and prospect meetings.
5. Develop and oversee project photography program, including professional and
in-house photography.
6. Lead and develop periodic newsletters containing current and relevant
happenings on projects and with Paradigm staff and families.
7. Lead planning and execution of external mailings such as newsletters and
Christmas Cards.

Website/Social Media:

1. Oversee the design, implementation, and maintenance of the company website
by working with the external vendors and internal leaders to ensure a site that is
consistent with our image, core values and high standards.
2. Track website and social media metrics with regard to site usage and makes
recommendations for revisions and enhancements to improve effectiveness.
3. Ensure updates to the website to keep it dynamic and interesting to return
viewers.
4. Oversee social media by working with external vendors and internal staff to
maximize communication and promotion of company news and events, using
such channels as Facebook, LinkedIn, and others as appropriate.
Marketing Database:
1. Manage database for completed and in-construction projects by gathering
information, photography, entering into database, and updating as necessary for
use in qualification packages and proposals.
2. Manage the resume database by gathering current and relevant information on
experience, education, certifications and other information to be used on
resumes and promotional materials.
3. Manage data of all qualification packages, proposals, and presentations to
efficiently use for future pursuits.
4. Create “best in class response” for all services. Use creative visuals to
supplement response verbiage.
The employee signature below constitutes the employee’s understanding of the
requirements, essential functions, and duties of the position.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice but will be discussed prior to assignment.

Employee signature below constitutes employee’s understanding of the requirements, essential functions, and duties of the position.